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Peter Pan peanut butter

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early Peter Pan packaging
early Peter Pan packaging
Peter Pan logo
Peter Pan logo

Peter Pan is a brand of peanut butter produced by ConAgra Foods. The product was introduced by Swift & Company in 1920 under the name "E. K. Pond", and renamed in 1928. Originally packaged in a tin can with a turn key and re-closable lid, packaging was changed to glass jars because of metal shortages during World War II, and later to plastic jars.

Peter Pan Peanut Butter is sold in several varieties: Crunchy, Creamy, Honey Roasted, Reduced-Fat Creamy, Reduced-Fat Crunchy, and Reduced-Sugar Creamy.

The product was the main ingredient in Frankford Candy & Chocolate Company's now-discontinued product, Peter Pan Peanut Butter Cups.

Past spokesmen for Peter Pan have included actor Mark Linn-Baker, comedian Alan Sues, and game-show host Art James.

1970s Peter Pan logo
1970s Peter Pan logo

In late August 2007, it was announced that Disney's version of the Peter Pan character would become the mascot for Peter Pan Peanut Butter, alongside many other characters from Disney's 1953 animated film version to appear in their new advertising campaign, possibly in 2009. This wouldn't be the first time: in the mid-1950's, when Peter Pan co-sponsored ABC's Disneyland TV series, Tinker Bell often appeared in their ads during the program.

In February 2007, Peter Pan and some Great Value (Wal-Mart's store brand) peanut butters were linked to 425 cases of salmonella across the United States. Centers for Disease Control and Prevention officials believe this is the first salmonella outbreak involving peanut butter to occur in the United States. The recall involved both Peter Pan and some Great Value peanut butter with a product code starting with the digits "2111." The recall included all ConAgra produced peanut butter sold in the United States since October 2004. Peter Pan products returned to stores in late August 2007.

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